Picture an eco-friendly product. You may be imagining brown paper packaging, green leaf designs, wood, and clean neutral colors. Greenwashing is when products and companies make themselves appear eco-friendly to get sales, but don’t actually have any meaningful claims. Take the packaging you were just picturing. Brown, natural looking paper packaging makes you think it's recycled and recyclable, but often that's just an aesthetic choice. The packaging may also have less visible plastic and non recyclable components.