Big Food’s Sneaky Tricks: Why Transparency Matters

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At Sensible Edibles Bakery, we believe in honesty, health, and real transparency when it comes to the food you eat. As a vegan and gluten-free bakery, we’re calling out the tricks big food corporations use to mislead consumers. These tactics aren’t just frustrating—they’re harmful, and they deserve to be exposed.

1. The Sugar Shuffle

The FDA requires ingredients to be listed by weight, from most to least. That should mean sugar would top the list in many processed foods, but big corporations found a loophole. They use multiple types of sugar—like cane sugar, maltose, and high-fructose corn syrup—in smaller amounts. This lets them bury the sugars lower in the ingredient list, even though their total weight might make sugar one of the main ingredients.

This trick misleads consumers into thinking there’s less sugar than there actually is. At Sensible Edibles, we refuse to hide behind multiple sweeteners. We use simple, organic ingredients and keep our recipes straightforward. If we sweeten something, you’ll know exactly how.

2. The Portion Illusion

Ever noticed how snack bars claim to have only 9 grams of sugar? It sounds reasonable—until you look closer. If the bar weighs 40 grams, that’s nearly 25% sugar! Big food companies count on consumers overlooking this math, presenting their products as healthy when they’re sugar bombs in disguise.

We believe in full transparency. When you buy our treats, you’re getting a balanced product made with whole, nutrient-rich ingredients—not something that’s 25% sugar pretending to be “wholesome.”

3. Serving Size Deception

One of the most common tricks is shrinking serving sizes. For example, a single vegan brownie might be labeled as “2 servings,” halving the calorie and sugar numbers on the nutritional facts. This makes the product seem healthier than it is.

We don’t play these games. At Sensible Edibles, a brownie is a brownie. Our serving sizes reflect what people actually eat, and our nutritional facts tell the whole truth—no misleading numbers here.

Why We’re Different

As a small business, we care deeply about our community. We see our customers as neighbors, not numbers. Our mission is to spread health and happiness by offering clean, organic baked goods with no hidden tricks or shortcuts.

Big food corporations prioritize profits over people, but we prioritize you. When you choose Sensible Edibles, you’re choosing transparency, integrity, and food you can trust.

Join us in demanding better. Support businesses that are honest about what they make, and let’s create a world where food is nourishing, not misleading. Transparency isn’t just our value—it’s our promise.

Let’s bake a better future, one wholesome treat at a time.